How to run insta pay ad
To run ads on Instagram, you’ll need to use Instagram Ads Manager, which is connected to Facebook’s Meta Ads Manager. Here’s a step-by-step guide:
Step 1: Link Instagram to Facebook Page
Create a Facebook Page (if not already one).
Connect Instagram account to Facebook Page:
Go to Facebook → Settings → Linked Accounts → Add Instagram.
Step 2: Open Meta Ads Manager
Go to Meta Ads Manager.
Click the “Create” button.
Step 3: Choose your ad objective
There are several targets for Instagram Ads, you can choose from:
✅ Brand Awareness – Making the brand popular.
✅ Traffic – Increasing visits to website or Insta profile.
✅ Engagement – Increasing likes, comments and shares.
✅ Leads – Taking leads (customer details) for business.
✅ Sales/Conversions – To sell products or services.
Step 4: Set Target Audience
Location – In which country/city the ad is to be shown?
Age & Gender – To people of which age and gender the ad is to be shown?
Interests – Choose your audience’s interests (e.g. Fashion, Fitness, Business).
Custom Audience & Lookalike Audience – You can create an audience similar to your old customers.
Step 5: Set Budget and Duration
Daily Budget – Every day expenses (can start from ₹50).
Lifetime Budget – Total budget of the entire ad.
Duration – For how many days do you want the ad to run? (3-7 days is a good option)
Step 6: Select Ad Format
Photo Ad – A single image ad.
Carousel Ad – Multiple images or videos in a slider.
Video Ad – 15-60 second video ad.
Stories Ad – Full-screen ads in Instagram Stories.
Reels Ad – Ad visible in between Insta reels.
Step 7: Create Ad
Write attractive captions – short and effective.
Select CTA (Call to Action) –
“Shop Now”
“Learn More”
“Sign Up”
“Contact Us”
View Preview – Check before publishing the ad
Step 8: Make Payment and Run the Add
Pay via Debit/Credit Card, UPI or Paytm.
Click “Publish” and the Instagram ad will go live!
💡 How to get more results from Instagram Ads?
✔ Use High-Quality Image/Video.
✔ Include a Call-to-Action (CTA) in the caption.
✔ Use hashtags and emojis properly.
✔ Set the target right – Choose the right audience.
✔ Start with ₹100-500 and see the performance.